"stop playing-it-cool" hoodie

playing-it-cool...

pretending not to care.

convincing ourselves

that being unaffectable

is “living”.

it isn't!

it’s lying.

pretending has a final product.

it makes us liars.

to ourselves and other people.

it pulls all the "realness"

out of us.

real is important!

"once you are real

you can't be ugly,

except to people

who don't understand."

- the velveteen rabbit

things:

this item is made to order: shipped within 5-7 days

240gsm 

60% cotton / 40% polyester

brushed fleece

unisex

ribbed waist & cuffs

kangaroo pocket

shoelace drawstring

buttonhole eyelets

colour: black 

white thread embroidery

washing instructions: cold machine wash only, do not tumble dry.

*nb: see size guide below